Briefing for keyword research
External keyword research (or search term research) meets with success only if it goes hand-in-hand with a proper briefing. You have to be attuned to the target group where keyword research is concerned. To that end, you need information about the target group and about the product or service.
When we refer to a search engine in this form, we’re talking about Google. Why? Because Google is the most important search engine and, consequently, is the leading contender in that field.
The questions that follow below are also relevant to other search engines, such as Bing, Yahoo, etc. and, by extension, are of relevance to the briefing for keyword research.
Take note: ultimately, you will have to respond to these questions for each webpage. If the various pages of a website have been optimized according to the same keyword, they will not be displayed as separate search results. In that instance, it’s highly likely that Google will not index all the pages using the same keywords, or it will place them lower down in the rankings. When the keyword is entered, these pages will either not appear at all or else they’ll show up lower down in Google’s results. That is why it’s necessary to optimize each webpage on a website according to its ‘own’, distinct keywords.
Now go on to answer these questions, or simply contact us by phone!
Assuming the briefing is clear-cut, we’ll be pleased to give you a tailor-made offer.